Our Legacy

Founded in 1963 in the small town of Asolo, Italy, Alpinestars began its journey as a manufacturer of hiking and ski boots. Inspired by the rise of motorsports in the 1960s, the company shifted its focus toward creating protective gear for motorcycling and auto racing. Today, Alpinestars stands at the pinnacle of innovation, performance, and protection for motorsports athletes worldwide.

Commitment to Innovation

From the very beginning, Alpinestars has been driven by a passion for continuous improvement and technological advancement. Our research and development teams work closely with top athletes from MotoGP, Supercross, and Formula 1 to test and perfect our products under extreme conditions. This close relationship with elite athletes ensures that our products are not only durable but also provide the highest levels of safety and comfort.

Pioneering Safety

Safety has always been at the heart of our mission. Our dedication to rider and driver protection has led to revolutionary breakthroughs in motorsports gear. One of our proudest innovations is the Tech-Air® airbag system, which provides advanced electronic protection to riders by automatically deploying an airbag in the event of an accident. This technology has transformed how riders approach safety on both the track and the street.

A Global Leader in Motorsport

Alpinestars’ influence extends far beyond Italy. Over the years, we have become a global leader in motorsports apparel, equipping riders and drivers from all corners of the world. Our protective gear is trusted by champions across various disciplines, from MotoGP and Motocross to Formula 1 and endurance racing. We are proud to be a key player in some of the most prestigious racing events around the globe.

Racing Meets Lifestyle

While motorsport protection remains at our core, Alpinestars has also developed a comprehensive range of lifestyle products. Our casual clothing, footwear, and accessories bring the spirit of motorsport into everyday life. From iconic t-shirts and jackets to stylish shoes and backpacks, we combine functionality and design for individuals who embrace the thrill of motorsport in all aspects of their lives.

Innovation Across Disciplines

Alpinestars’ innovative spirit isn’t confined to just one area of motorsports. We design cutting-edge products for a variety of disciplines, including road racing, off-road, cycling, and more. Each product is tailored to the specific needs of the sport, ensuring optimal performance, protection, and style. Our products are engineered to meet the demands of professional athletes and enthusiasts alike, offering the best in class across all platforms.

Environmental Responsibility

As we continue to grow, Alpinestars recognizes the importance of environmental sustainability. We are committed to reducing our environmental footprint through responsible material sourcing and efficient production processes. Our goal is to create high-performance products that not only serve athletes but also respect the planet. We are constantly exploring new ways to innovate in both design and sustainability.

Looking to the Future

For over 60 years, Alpinestars has pushed the boundaries of what’s possible in motorsport apparel and protection. As we look to the future, our commitment to innovation, safety, and performance remains unwavering. We will continue to evolve and adapt to meet the challenges of tomorrow’s athletes, ensuring that Alpinestars remains at the forefront of motorsports and beyond.